Kayak, the popular multi-airline airfare search engine, thinks Microsoft Bing’s new travel search engine looks so much like its own that it’s confusing Kayak users. The travel search company sent Microsoft a legal letter last week telling them to cut it out, Wired.com has learned.
Microsoft heralded its travel search as one of the key ways that its revamped search engine Bing bested Google by helping users make decisions, rather than just finding information.
Its search results for an itinerary presents users with sliders and check boxes on the left that let searchers change times and specify airlines. Search results reload instantly as boxes are clicked and sliders slid.
I visualise an 800 pound Gorilla and a cute little Monkey. Gorilla shakes down the little Monkey's bananas and starts eating them. The little Monkey screeches and howls. Will the Gorilla start thumping its chest or simply ignore the little one?